Heliotropium

Seaside heliotrope (Heliotropium cuvassivicum), shown above at the Toni Robinson Waterfront Trail on July 15, 2020, is an occasional succulent of moist salty spots in Indian River County.  Its native range extends through much of the Americas from Canada to Argentina.  Elsewhere in warm parts of Africa, Asia, Australia, and Europe, this plant is an invasive and aggressive weed that forms massive monospecific stands.

Also known as salt heliotrope, this plant grows in disturbed coastal places In Florida as far north as Volusia County.  Its fleshy foliage is a bluish grey green.

The tiny white flowers are held in a distinctive curved double row called a scorpioid cyme and are visited by a variety of pollinators.  You can see fruits (nutlets) beginning to form.  Quail plant is another common name since quail and other birds consume the tiny, very viable seeds.

Seaside heliotrope spreads by seed and vegetatively.

Look for low-growing succulent plant in moist coastal places.